Jocelyn Brady studies the wild organ in your skull—and the stories it tells to survive.
She’s the founder of Scribe, a strategic narrative consultancy, and the creator of StoryScience®, a brain-based approach to storytelling that helps people communicate with more clarity, creativity, and humanity. Her work spans global brands, think tanks, and stages—writing for CBS, developing behavior-change programs for Nike and Prudential, and training leaders, scientists and creators across five continents.
She also co-hosts MAD Warfare, a podcast with a cognitive neuroscientist about the psychology of influence and the stories that shape what we fight for—and what we fall for.
Born in Canada, raised in Hawai‘i, and now based in Portland, Oregon, Jocelyn lives with her cat Sookie, who doesn’t care what she does for a living as long as dinner’s on time.
Join Jocelyn on Mondays at 21:00 MSK to both learn theory of storytelling and practice everything hands on!Session 1: This is Your Brain on Story. In this session, we’ll expose how your brain uses story to make sense of the world—and how to use that power on purpose. You’ll learn how to scan for salience (the brain’s favorite shortcut) and apply it instantly with a tool you can use for any message, story, or idea you ever want to share.
Session 2: How to Sell Anything to Anyone. Maybe you really want that new job. Or a raise. Or someone to invest in your idea. This session breaks down how people actually make decisions—and how story helps them get there. You’ll learn a simple storytelling move that shifts your message from “why should I care?” to “YES, I’m in.”
Session 3: The Most Powerful Story of All. We’ve talked about how story shapes the world around us. Now we’ll look at the story inside your head—the one that defines what you believe you can do, ask for, or even say out loud. You’ll learn how to spot the stories that are keeping you stuck, and practice rewriting them in a way your brain actually believes.
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